Hernandez Madahar Associates, Inc. is a full-service CPA firm in San Diego, CA providing tax, accounting, and consulting solutions to a wide range of individuals and businesses with professional and personal attention. We provide customized accounting and tax services to meet the needs of each client, from new and emerging entities to established corporations and individuals who require business planning, set-up, and maintenance support. We offer high tech solutions with efficient accounting and tax software systems.

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We are a leading provider of CPA services, including outsourced accounting, Controller and CFO services, tax preparation, tax and estate planning, payroll processing, and human resource services. We distinguish ourselves by offering personalized and tailored solutions that meet our clients’ specific requirements, allowing them to focus on what they do best. We take a consultative, team approach in supporting our clients’ needs. We strive to help emerging businesses build and manage the infrastructure necessary to support and sustain corporate growth, enabling them to move to the next level of success.

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We are well versed in a variety of accounting and tax software solutions, including Intuit Quickbooks (desktop and online), Sage 100 (formerly MAS 90), Great Plains (Microsoft Dynamics GP), SAP, Infor CloudSuite Industrial (CSI), Intuit Lacerte (tax preparation and planning), Bloomberg BNA tax research software, Avalara (Avatax) & Vertex (sales tax softwares), ADP Run, BambooHR (human resource management software), Excel Project Management software, Expensify & Concur (expense management softwares), and others. We are certified QuickBooks ProAdvisors, specifically experienced for start-up businesses looking for training and support for Intuit products.

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We help businesses and individuals, as they grow, to determine the next steps for business planning and tax strategizing.

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What We Believe

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• Business Owners shouldn’t be focusing their efforts on accounting.

• Business Owners need to avoid information overload and focus on their KPIs.

• Automating and optimizing tasks to save time and money.

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What We Do

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• We help business owners save money by outsourcing their accounting, reducing startup costs, reducing software fees, and providing valuable tax strategies.

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How We Do It

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• We provide customized accounting and tax solutions aimed towards helping you run your business with ease and efficiency.